Alexandra Nseir

• Duties:

  • Develop and implement strategic communication plans for NASS censuses and surveys

  • Write and distribute news releases, media advisories and blog posts

  • Respond to press requests and arrange interviews between reporters and NASS subject matter experts, including senior executive team members

  • Use Meltwater (previously used Cision) to create and maintain media lists, distribute news releases and monitor media coverage

  • Write and edit using Associated Press (AP) Style

  • Coordinate with external stakeholders, other USDA agencies and the secretary’s office to amplify NASS data

  • Draft talking points, key messages and frequently asked questions (FAQs)

  • Help update website content with new language and graphics

  • Provide content, templates and training to state and regional staff

  • Engage internal and external stakeholders by providing resources, sample content and email updates

  • Work with graphic designers to produce marketing materials such as ads, flyers, brochures, and postcards

  • Create, schedule, and post social media content, both copy and graphics

  • Use Sprout Social to schedule social media

  • Use Canva to produce graphics and videos spotlighting NASS data

  • Work with colleagues and contractors to develop videos using Adobe Premiere Pro

  • Create direct-to-respondent materials to increase response to congressionally-mandated surveys and censuses

  • Serve as one of the main editors for internal agency documents

  • Work with NASS state statisticians and subject matter experts to create data highlights fact sheets, a popular resource that summarizes NASS data for lay audiences, using Adobe InDesign and Adobe Acrobat

  Accomplishments:

  • Managed the creation and dissemination of 2022 Census of Agriculture communication deliverables from the latter phase of data collection beginning in March 2023 through the final release of more than 6 million census data points in February 2024

  • Created products for and amplified post-release census products, including nearly 30 data highlights fact sheets and more than a dozen rankings, profiles, web resources, subject series, and other follow-on reports

  • Created and implemented a communication plan for a new hemp survey that resulted in a strong response rate and hundreds of media mentions

  • Trained NASS state statisticians to use Canva and created and regularly updated state templates

• Served as the primary communications advisor to the National Partnership’s economic justice team, helping to develop and implement communication and media plans to advance its policy priorities, research, resources and activities

• Evaluated the effectiveness of communications tactics by using metrics such as media mentions and reach as well as social media impressions and engagement with tools such as Cision and TV Eyes

• Developed and maintained relationships with national and state partner organizations, private sector companies, and public affairs officials for members of Congress and state and local governments

• Worked with stakeholders to coordinate and plan communication activities for a variety of campaigns, including campaigns for federal legislation

• Drafted, edited and reviewed written media materials including op-eds, news releases, statements on behalf of the organization’s president, media advisories and talking points and shepherded the materials through the National Partnership's internal review process

• Produced media materials under tight deadlines and in response to breaking news

• Wrote and edited media materials using AP Style

• Reviewed, edited and formatted resources from the economic justiceteam, including fact sheets, issue briefs, white papers, reports and a weekly newsletter sent to National Partnership stakeholders

• Proposed concepts for and drafted blog posts, using Luminate and Medium to put blog posts online

• Developed social media copy and accompanying graphics to promote the economic justice team’s products and policy priorities

Accomplishments

• Wrote, edited and placed op-eds in The Hill, Blavity, the Boston Business Journal and the New Hampshire Business Review; wrote articles for online outlets Ms. Magazine, Working Mother and Fairygodboss.

• Worked with colleagues and YouTube influencer LaGuardia Cross to create a video promoting paid leave.

• Helped to develop and implement communications and media strategy for the Office of the Assistant Secretary for Health

• Drafted media advisories and news releases

• Pitched media, responded to reporter requests for information and interviews, and requested corrections

• Created briefing memos for the Surgeon General’s media appearances

• Evaluated the effectiveness of communication tactics by tracking media mentions and creating and presenting earned media and social media reports for colleagues, including high-ranking government officials

Accomplishments

Surgeon General’s Report on Alcohol, Drugs and Health, 2016

• Assisted in developing communication and media plans, key messages and talking points

• Helped to pitch media and coordinate interviews, which resulted in millions of earned media impressions

• Worked with subject matter experts to translate technical information for a lay audience and develop fact sheets and FAQs, including questions and answers on controversial issues like marijuana, harm reduction and opioids

• Worked with contractors and colleagues to develop graphics and data visualizations for social media