About
With over 15 years of experience in public sector communications, digital strategy, and user-centered design, Diana Finegold is a seasoned communications professional known for her strategic mindset, creativity, and ability to drive innovation within complex organizations. Most recently serving as a Health Communications Specialist at the National Institutes of Health’s National Institute of Nursing Research (NINR), she led the institute’s digital transformation, spearheading web redesign initiatives, usability testing, audience research, and strategic content development.
As one of NINR’s lead experts in web design and usability, Diana Finegold played a pivotal role in optimizing digital engagement by implementing plain language practices, launching a new CRM/email platform that expanded the subscriber base from 1,700 to over 35,000, and introducing data-driven dashboards to measure outreach performance. She served as a Contracting Officer’s Representative (FAC-COR Level II), managing budgets and vendor relationships while ensuring timely, high-quality deliverables.
Her background also includes leading health promotion and behavior change campaigns at the Ad Council, where she managed the research and evaluation of nationwide public service campaigns. Earlier in her career, she worked at the FDA and FTC, conducting public health research, supporting regulatory efforts, and contributing to high-profile Congressional reports.
Diana Finegold holds a Master of Science in Public Health (MSPH) in Health Education and Health Communication from the Johns Hopkins Bloomberg School of Public Health, along with certifications in Prosci Change Management and COR Level II. A strategic leader and collaborative problem-solver, she brings deep experience in digital engagement, cross-functional team leadership, and innovative public health communications.