Verified profile

Duane C. Pozza

Tech Optimist | Partner at Wiley Rein LLP

Duane C. Pozza's profile photo
LocationWashingtonDistrict of Columbia, United States
Current rolePartnerWiley Rein LLP · since Nov 2018
Government service7yrsFederal Trade Commission (FTC) · U.S. District Court

About

Duane is a Co-Chair of Wiley’s Privacy, Cyber, and Data Governance practice. He advises clients on complex regulatory and enforcement matters, including successfully representing clients in Federal Trade Commission (FTC) and other consumer protection investigations and enforcement proceedings. His practice includes a particular focus on advising on emerging technology, including artificial intelligence (AI), digital assets, and financial technology (fintech).

Duane counsels on compliance and handles regulatory matters that involve privacy, marketing, competition, consumer financial laws, and consumer protection regulations. He also helps clients advocate before the FTC and other agencies in rulemakings and similar proceedings, and advises on litigation.

Duane has been named “Lawyer of the Year” in DC for Advertising Law by Best Lawyers in America (2025), a “Top Lawyer for Fintech” by Business Insider (2021), and a “Trailblazer” in cryptocurrency, blockchain, and fintech by the National Law Journal (2022). Prior to joining Wiley, Duane was an Assistant Director in the Division of Financial Practices at the FTC.

Roles

Nov 2018–Present
Current role

Partner

Wiley Rein LLP

Washington | Batimore, District of Columbia

Consumer ProtectionCivil LitigationConsultingRegulatory SpecialistArtificial Intelligence AntitrustCorporate LawData PrivacyAppellate Litigation

A leading lawyer in technological innovation and regulation, consumer protection, and FTC enforcement, Duane advises clients on key legal issues, advocacy positions, data security and privacy concerns, and regulatory compliance involving developing technology, including blockchain, fintech, data analytics and artificial intelligence (AI), Internet of Things (IoT), and mobile payments.

Jan 2016–Nov 2018
Former role

Assistant Director

Federal Trade Commission (FTC)

(appointed)District of Columbia

Consumer ProtectionTechnologyFederal GovernmentLegal InvestigatorInformation Technology (IT)Corporate LawFinance

Assistant Director in the Division of Financial Practices. Led consumer protection efforts in financial technology and related sectors, and supervised investigations and enforcement actions. Led the FTC’s FinTech Series, focusing on financial regulatory, data privacy and security, and other consumer protection issues in AI, peer-to-peer payments, online lending, and blockchain. Led and supervised enforcement actions involving consumer protection issues on technology platforms.

May 2012–Dec 2015
Former role

Attorney

Federal Trade Commission (FTC), Division of Financial Practices

(appointed)District of Columbia

Attorney
Nov 2003–Jul 2012
Former role

Partner

Jenner & Block

Washington, District of Columbia

Civil LitigationAttorney AdvisorCommunications LawIntellectual Property AttorneyAppellate Litigation

Advised clients and litigated legal issues involving emerging technologies, including intellectual property protection, telecommunications, and First Amendment.

Engaged in extensive additional appellate work, including successful merits briefing in Brown v. Entertainment Merchants Association (2011) and CLS v. Martinez (2010) in U.S. Supreme Court.

Sep 2002–Sep 2003
Former role

Law clerk

U.S. District Court

(appointed)Arizona, District of

Law ClerkResearchLegal Assistance

Served as judicial law clerk to the Honorable Roslyn O. Silver, researching and drafting opinions, orders, and bench memoranda.

Representative matters

Experience

May 2025

Extensive experience representing clients successfully before the FTC including: Successfully representing cutting-edge technology companies in FTC inquires where investigations were ultimately closed. Negotiating complex settlements with the FTC, including on behalf of public companies. Handling all aspects of FTC investigations, including responses to Civil Investigative Demands response; staff-, Bureau-, and Commission-level advocacy and negotiations; and ongoing litigation. Drafting advocacy in major FTC rulemakings and counseling clients on FTC strategic approaches. Represents clients in CFPB matters, including CID responses, market monitoring inquiries, and supervision and examination, and in responding to state consumer protection and regulatory inquiries. Provides strategic advice and counseling on cutting edge policy and regulatory issues involving AI, machine learning, and advanced data analytics, including legal obligations and risks, advocacy strategies, AI ethics, and governance frameworks. Has drafted and advised on corporate AI policies for both public and private companies. Advises on full range of privacy, data security, and data governance obligations under federal and state law, including under FTC Act, Children’s Online Privacy Protection Act (COPPA), Gramm-Leach-Bliley Act (GLBA) Privacy and Safeguards Rules, and California law (CCPA/CPRA), and the Protecting Americans' Data from Foreign Adversaries Act (PADFA), and helps clients assess compliance risk and evolving expectations under existing and proposed legislation. Counsels on biometric privacy laws including the Illinois Biometric Information Privacy Act (BIPA) and other state laws, including laws and regulations impacting facial recognition technology. Advises financial technology and other financial services clients on compliance and advocacy, including matters related to Fair Credit Reporting Act (FCRA), Equal Credit Opportunity Act (ECOA), Fair Debt Collection Practices Act (FDCPA), GLBA/Regulation P, Electronic Fund Transfer Act (EFTA)/Regulation E, and other federal and state financial service regulations. Counsels clients regarding advertising matters, including endorsement guidelines, environmental claims, and “Made in the USA” claims, as well as the Restore Online Shoppers’ Confidence Act (ROSCA), Click-to-Cancel Rule, and negative option and subscription marketing. Extensively involved in “right to repair” advocacy, compliance counseling, and enforcement matters, including advising on the Magnuson-Moss Warranty Act. Advises on blockchain, crypto asset, and Web3 regulation at federal and state level, including consumer protection regulations. While at the FTC, he led the FTC’s Blockchain Working Group. Advocates on policy and legal approaches to fintech regulation. Previously led the FTC’s fintech forum series, focusing on financial regulatory and data privacy issues in AI, peer-to-peer payments, online lending, cryptocurrencies, and blockchain. Testified before U.S. House of Representatives Financial Service Committee Fintech Task Force, on big data analytics and federal and state privacy laws. Substantial litigation experience, particularly in technology-focused matters, both at the FTC and in private practice. Substantial appellate experience, including successful merits briefing in two prominent U.S. Supreme Court cases dealing with First Amendment issues, CLS v. Martinez and Brown v. Entertainment Merchants Association.

Recognition

Honors

Lawyer of the Year | Advertising Law

The Best Lawyers in America directory

January 2025

Included in The Best Lawyers in America directory for Advertising Law (2023-2025) and as a "Lawyer of the Year" in Advertising Law (2025)

Trailblazer

The National Law Journal

May 2025

Named a “Trailblazer” in Cryptocurrency, Blockchain, and Fintech by the National Law Journal (2022).

Top Lawyers for Fintech

Business Insider

May 2025

Named one of the “Top Lawyers for Fintech” by Business Insider (2021)

Director’s Award

Federal Trade Commission Bureau of Consumer Protection

January 2014

Received the Director’s Award from the Federal Trade Commission Bureau of Consumer Protection (2014)

40 Best LGBT Lawyers Under 40”

National LGBT Bar Association

January 2010

Named one of “40 Best LGBT Lawyers Under 40” by the National LGBT Bar Association (2010)

Publications & speeches

Trump Signs Law Expanding Tech Platform Requirements and FTC Enforcement on Intimate AI Deepfakes and Images

Wiley.law

May 2025

On May 19, President Trump signed into law the Take It Down Act to prevent and deter online publication of nonconsensual intimate images, including artificial intelligence (AI) deepfakes and “revenge” pornographic content. In addition to creating criminal penalties for posting this content, the new law creates FTC-enforced requirements for technology platforms to remove such content.

Link

State Privacy Enforcement Ramp-Up Continues with New Actions in California and Texas

Wiley.law

May 2025

State enforcement agencies are keeping the pressure on businesses, with two new enforcement actions announced this week in California and Texas. This activity signals to companies – both within and outside of the United States – that states are actively enforcing their privacy laws. Below, we highlight the two latest actions in California and Texas and flag key takeaways for companies.

Link

Is Your Company Prepared for the FTC’s May 14 “Click-to-Cancel” Compliance Deadline?

Wiley.law

May 2025

A May 14, 2025 deadline is rapidly approaching for companies to comply with several of the most significant changes to the Federal Trade Commission’s (FTC) amended negative option rule, often called the “click-to-cancel” rule.

Link

Ninth Circuit Privacy Ruling Could Be Used to Expand Potential Forums for E-Commerce Lawsuits

Wiley.law

April 2025

On Monday, April 21, 2025, the U.S. Court of Appeals for the Ninth Circuit, sitting en banc, issued an opinion in Briskin v. Shopify, Inc., __ F.4th __ (9th Cir. Apr. 21, 2025), that plaintiffs will cite to attempt to expand where e-commerce platforms can be subject to courts’ specific personal jurisdiction, particularly in privacy-related cases in that Circuit. In an outlier opinion, the court departed from courts’ historical reluctance to broadly find personal jurisdiction in cases involving products and/or services offered nationwide, particularly in scenarios where at-issue products or services only “enter” a jurisdiction as the result of a consumer’s unilateral actions.

Link

5 Key Privacy Enforcement Insights Shared by State Regulators at IAPP’s #GPS25

Wiley Connect

May 2025

APP’s Global Privacy Summit in DC this week has featured panels with several state regulators charged with enforcing their state’s privacy laws, including regulators from California, Colorado, Connecticut, and Oregon.

Link

Navigating FTC Health Care Advertising and Privacy Compliance in the Trump Administration: Key Insights for Health Service Providers

Wiley — Webinar

May 2025

Link

Payments Compliance Conference

ETA — Arlington, VA

October 2024

Link

Crypto & Consumer Protection: Insights from a Former FTC Official

CryptoCounsel — Podcast

October 2024

Link

2024 Wireless U. Communications Policy Seminar

NCSL — Bellevue, WA

September 2024

Link

Unpacking the New FTC Rule on Fake and Deceptive Reviews

Travel Tech — Webinar

September 2024

Link