Elisa O'Halloran

●Increased website engagement by 20% by directing a large-scale website redesign (1,000+ pages), enhancing user experience and functionality (while delivering ahead of schedule and on budget).

●Increased website traffic by 22,000 users since 2024 through the development and implementation of content marketing strategies.

●Boosted social media engagement by 62% across LinkedIn, Facebook, X, and Instagram through targeted campaigns and content optimization.

●Drove a 30% increase in subscriber engagement since 2024 by developing and managing effective email campaigns.

●Developed and executed high-engagement LinkedIn content strategies for three USDA agencies, enhancing outreach and engagement for 25,000+ employees.

●Create story-driven newsletters and blogs, highlighting farmers and USDA employees to foster community engagement and strengthen the brand.

●Manage web content development and strategy, ensuring consistent editorial and branding across all platforms while applying user-centric design.

●Analyze social media and website data to drive recommendations to leadership and refine communication goals.

• Managed web communications in alignment with USDA, NRCS, and OMB priorities, collaborating with IT managers.

• Recognized as part of the team awarded the prestigious 2014 Public Relations Society of America Silver Anvil Award for the 'Secrets of the Soil' campaign."

• Directed a team in creating Website Branding Strategy for 50+ webmasters, ensuring cohesive online presence.

• Oversaw migration of 50 state websites, coordinating with IT, contractors, and webmasters for successful transition.

• Designed and implemented external affairs program to promote CDFI Fund’s policies and activities.

• Managed award announcements and events for high-ranking officials, including The First Lady and Secretary of the Treasury.

• Developed specialized communication strategies and new initiatives to advance the CDFI Fund’s agenda.

• Researched and developed internal and external publications and reports to further the organization’s programs, policies, and mission.
• Oversaw marketing and website development and maintenance closely with senior managers and IT professionals to manage and develop a new website.

• Developed targeted communications about complex policy information or changes to Fannie Mae’s servicing policies for customers, lawyers, bankers, and the public.

• Coordinated strategies for senior management participation at special events, tradeshows, workshops, and conferences.

• Managed the development and dissemination of all external and internal communications.