Donald Scott Dixon

Developing public affairs strategies for 8 VA facilities, leading multi-channel communications campaigns reaching audiences of 440K+ veterans, catapulting awareness of key VA programs and initiatives, and exceeding 100% of engagement goals.

Heading content management, overseeing the editorial calendar, directing all content production and delivery, creating assets and collateral, generating 50K views across channels monthly, and gaining 35K+ new social media followers.

Co-directing the marketing and outreach committee, strategizing data-driven marketing campaigns targeting the Fargo region, attaining a 15% CTR, and exceeding the national benchmark for benefit applications by 3%.

Leading media relations, strengthening fruitful relationships with various media organizations and stakeholders, writing press releases and media kits monthly, pitching stories, promoting the VA and its programs, and gaining $5K+ in free media coverage.

Establishing internal communication strategies and producing messaging and media to support key programs, ensure messaging consistency, engage 15K + employees, and increase participation rates by 4%.

Providing strategic communications support to the C-suite leadership team, crafting executive-level messaging, including daily media briefing documents, prep materials, interview talking points, and crisis response memos.

Introducing media monitoring processes to showcase emerging trends and issues, identify and respond to breaking news impacting the VA, and establish rapid response strategies to safeguard the organization’s reputation.

Training, coaching, and mentoring 10 junior public affairs and communications staff, introducing knowledge management practices to standardize messaging,  and ensuring consistent communication across all initiatives.

Developed integrated communication strategies, creating a unified voice across channels, launching targeted social media campaigns, amassing 7K+ views and impressions, growing social media followers by 8%, driving public awareness, and receiving two Civilian Achievement Medals for public affairs excellence.

Planned and executed internal communication campaigns reaching 3K+ personnel, improving awareness of key strategic initiatives, policy updates, and leadership messaging, and increasing engagement by 20%.

Directed the creation, production, and distribution of 100+ multimedia marketing assets, elevating creative output, and establishing a unique brand identity.

Coordinated the first media day in 10+ years during NASA’s OSIRIS-REx mission, transforming Dugway’s role from landing site to a featured partner by creating 50+ press materials, securing 25 media placements, timing press coverage for maximum impact, and coaching senior leaders for national interviews.

Directed newsroom operations and editorial strategy for Utah’s leanest broadcast team, producing 11.5 hours of daily live content.

Utilized audience data and competitive metrics to inform editorial strategy and introduce innovations that grew viewership year over year, resulting in multiple regional Emmy wins.

Mentored talent, elevated community reporting, and developed newsroom-wide editorial standards.